Observations in Commerce 1

1. Women, Make-up and Marketing

Even in the hostel where I write this, there are (Surrogates – style) posters with airbrushed chicks on them, smiling at the cameras as if the switch on the lower base of their skulls might be switched off if they didn’t smile that hard.

As I walked around Auckland city centre, it really hit me. Virtually 98% of every chick I looked at was wearing make-up, trying really hard to get their ‘fairytale costume’ correct. Blimey, what an effort.

Recently, walking around and flicking on the TV, I can see how in your face, literally, this Surrogate, plastic-style make-up thing is pushed on women. And what’s funny, is that for the most part, I have been socially conditioned to find that attractive.

Perhaps now, I’m starting to literally see through the façade, and notice that underneath all that shit, these women are suffering.

The concept of painting our identities on to our faces each day seems hilarious, does it not? The concept ‘just be’ seems to be far long gone, and I think the whole make-up thing is one massive culprit in that loss.

Just an observation for the day…